GALA Hispanic Theatre
Marketing & Audience Development Associate

Organization:

GALA Hispanic Theatre is a National Center for the Latino Performing Arts, and is the oldest Latino arts organization in the nation's capital. Founded in 1976, GALA develops, produces, and presents works that explore the breadth of Latino performing arts, engaging the entire community in an exchange of ideas and perspectives. GALA provides unique opportunities for Latino artists, educates youth, and promotes cultural diversity.

Responsibilities:

In consultation with the Producing Artistic Director, Associate Producing Director and Executive Director, the Marketing & Audience Development Associate will help plan and execute all marketing strategies for print, broadcast and social media, to grow audiences and enhance the organization's visibility.

• Develops promotional materials for all productions and presentations, youth programs and special events, including the preparation and mailing of promotional cards, press releases, invitations and media buys, in both Spanish and English
• Coordinates the production of playbills for all season productions and ArteAmericA presentations, youth shows and children's programs
• Creates weekly e-newsletters/e-blasts for distribution to GALA database
• Helps design and implement marketing strategies for group sales and student matinees
• Supervises the development and distribution of supplemental materials and study guides for academic packages and school curriculum enrichment
• Implements plans to identify and target specific audiences for season productions, performing arts presentations, and special programs
• Conducts outreach to embassies, international organizations, civic groups, and Latino community–based organizations, developing marketing partnerships
• Assists the Office Manager in coordinating front of house and box office personnel and duties
• Helps maintain the organization's donor and patron database
• Some evening and weekend work is required
• Other duties as assigned

Qualifications:

• 2-3 years of experience in marketing at a theater or performing arts organization
• Excellent bilingual writing and verbal skills
• Proficiency in Microsoft Office Suite
• Knowledge of Donor Perfect, In Design and Photoshop desired
• Capacity to consistently work on multiple projects
• Proven ability to develop and manage a budget
• Bachelor's Degree required

Reporting/Evaluation:

The Marketing & Audience Development Associate reports to the Associate Producing Director. Performance is evaluated on an annual basis by the Executive Director and the Associate Producing Director.

To apply:

Submit cover letter, resume, bilingual writing sample and salary requirements to rebecca@galatheatre.org or fax them to 202-332-1247.

This is a full-time salaried position. Benefits include partial health insurance coverage, paid holiday and vacation time. EOE.