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GALA annually draws more than 15,000 patrons from the Washington, DC metropolitan area, Baltimore, and visitors to the city. Advertise in our production playbills and associate your product or service with a nationally recognized arts organization with broad and meaningful community engagement.

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  • 65% Hispanic, 20% Caucasian, 15%  Multiracial - with ages between 25 and 64 years old.

  • Nearly 100% speak English and most of them are fully bilingual.

  • Highly educated consumers with a keen interest in arts and cultural activities.

  • Average income of $85,000.


GALA prints 3,000 playbills per season production. Reach our growing market segment by placing your advertisement in the playbills. When you subscribe to one of our discounted season packages, in addition to a discounted rate, you will enjoy referrals by our Box Office in response to questions by ticket buyers and patrons, and two tickets to every season production for you or a client.

To reserve and for more information, call 202-234-7174 or email




Wednesday, September 1, 2021

Doña Rosita la soltera (Doña Rosita the Spinster)

Wednesday, October 27, 2021

XVII Fuego Flamenco Festival - Salvador

Wednesday, November 3, 2021

XVII Fuego Flamenco Festival - De paso

Wednesday, January 19, 2022

La casa de la laguna (The House on the Lagoon)

Wednesday, April 20, 2022

On Your Feet! En español

Chart with ads sizes for GALA playbills
Pricing chart to advertise in GALA playbills
  • Ads will be printed in black and white.

  • 300 pdi or more JPEG or PDF files preferred. 

  • GALA reserves the right to alter non-conforming ads.